The short version
Senior WordPress engineering with a practical mindset.
I have spent more than a decade building and improving WordPress websites, WooCommerce stores, custom plugins, and digital product experiences for agencies, founders, and remote teams.
My work sits between product thinking and hands-on implementation: understanding what the business needs, choosing a maintainable architecture, and building a system the next developer can understand.
I am also interested in practical automation—especially where structured content, quality checks, support operations, or repetitive admin work can be made more reliable.
Working principles
- Use WordPress core capabilities before adding another dependency.
- Design editor experiences that make content updates predictable.
- Treat performance, accessibility, and maintainability as architecture decisions.
- Keep communication concrete: constraints, tradeoffs, progress, and outcomes.